Structured Data Analyzer

What Is Structured Data?

Structured data is a standardized format (using Schema.org vocabulary) that provides search engines with explicit information about a page's content. Instead of guessing what your page is about, structured data tells Google exactly — "this is a product," "this is a recipe," or "this is an FAQ."

• JSON-LD: The format recommended by Google. It lives in a <script> tag in the page head, completely separate from the visible HTML.
• Microdata: An older format where Schema properties are embedded directly into HTML elements as attributes.
• RDFa: A W3C standard that embeds metadata in HTML using custom attributes. Less commonly used for SEO.

Why Structured Data Matters

Structured data is the gateway to rich results in Google — star ratings, FAQ dropdowns, product prices, recipe cards, and more. These enhanced listings dramatically increase visibility.

Pages with structured data can see up to 30% higher click-through rates thanks to rich snippets appearing directly in search results.

Common Schema Types

These are the most widely used structured data types that unlock rich results:

How to Use This Tool

Enter any live URL and click "Scan Schema". We'll fetch the page's HTML, extract all JSON-LD structured data blocks, parse and validate them, and display each schema type with its full code. This lets you verify that your Schema.org markup is correctly implemented before testing it in Google's Rich Results Test.