Internal Linking Planner
Plan topic clusters, map internal links, and ensure link juice flows exactly where you need it with our high-fidelity strategist.
Pillar Configuration
Supporting Pages
Why Internal Linking Matters
Internal links pass PageRank (link juice) between your pages. Strategic linking from high-authority pages to new content helps it rank faster and ensures Google can discover all your pages.
- Link Juice Flow: High-authority pages (homepage, viral posts) can boost new content when linked.
- Crawl Coverage: Orphan pages with no internal links are hard for Google to discover.
- Topic Relevance: Cluster related pages together to signal topical authority to search engines.
Anchor Text Strategy
The anchor text you use for internal links tells Google what the linked page is about. Using descriptive, keyword-rich anchors improves SEO significantly.
"Never use 'click here' as anchor text. Use descriptive phrases like 'SEO audit checklist' (Exact) or 'this guide on audits' (Semantic) for best results."
Crawl Depth Best Practices
Ensure every page on your site can be reached within 3 clicks from the homepage. Deep pages get crawled less frequently and may struggle to rank.
- Every important page should have at least 3-5 incoming internal links.
- Use breadcrumbs and footer links to reduce crawl depth for deep pages.
- Regularly audit for orphan pages that have zero internal links pointing to them.
How to Use This Tool
Enter your pillar page URL and target keyword, then add supporting pages with their URLs and keywords. Click "Run Analysis" to get a visual link graph, priority queue of suggested links, and anchor text recommendations. The tool identifies gaps in your internal linking structure and suggests how to fix them.
Frequently Asked Questions
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